Friday, February 23, 2007

True Love from SK Jewellery

The next stop was SK Jewellery, the less up-market subsidiary of Soo Kee.

The prices at SK Jewellery is distinctly lower and the range being marketed is True Love.

CaratColorClarityCost (S$)
0.5EVVS25127
0.44EIF3607

There was a 20% discount if payment is made using DBS credit card.

I am not sure if it was the ambience of the place but I did not feel the diamond shown was as good, it appeared that there were noticeable defects in the diamonds that I was shown. Also, the True Love range is certified by IGI instead of the GIA and AGS certification that were being used by the other diamond ranges. Maybe IGI is more forgiving in its certification but I will not know for sure. However, after looking at True Love, it has been effectively eliminated from my consideration range.

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